Responsibilities
- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and reach our target audience.
- Create and curate engaging and culturally relevant content for our social media platforms, ensuring alignment with Islamic values and sensitivities.
- Monitor social media trends, identify opportunities, and provide recommendations for continuous improvement.
- Manage social media accounts, including content scheduling, community engagement, and responding to customer inquiries in a timely and professional manner.
- Collaborate with cross-functional teams to ensure consistency in brand messaging across all marketing channels.
- Analyse social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement.
- Develop and execute a direct marketing strategy to drive customer acquisition, retention, and loyalty.
- Conduct market research to identify target segments and develop personalised direct marketing campaigns that resonate with our audience.
- Collaborate with external agencies or vendors for the creation of marketing materials, such as brochures, flyers, and promotional videos.
- Stay up-to-date with industry trends and best practices in social media management and direct marketing.
- A strong understanding of Islam and its cultural sensitivities is essential.
- Proven work experience in social media management and direct marketing.
- Excellent knowledge of social media platforms, trends, and best practices.
- Experience in developing and implementing successful social media campaigns.
- Proficient in social media management tools and analytics platforms.
- Strong communication and writing skills, with the ability to create engaging and culturally sensitive content.
- Creative mindset with a keen eye for design and visual aesthetics.
- Strong analytical skills to interpret data and generate insights for optimization.
- Ability to work independently and collaboratively in a fast-paced environment.
- Attention to detail and ability to multitask effectively.