The Digital Content & Social Media Manager will be responsible for overseeing the content life cycle. You will envision, creatively execute, optimise digital interactions, and discover how we can best deliver content. This role is key to helping us optimize our e-commerce user experience and conversion. The digital asset manager will collaborate with key members of the business to create the digital asset management strategy and vision for the company, this will ultimately support the companys wider objectives and goals to accelerate social commerce and drive revenue.
Develop the standards and best practices for content creation, distribution, maintenance, re-purposing, and re-imagining into other assets. The ideal candidate is a self-starter, proactive, motivated, and enjoys working with multiple teams. The ideal candidate is a strong communicator, both verbally and written, and can accurately express their ideas in these mediums. They should be comfortable working with tight timelines and making trade-offs to meet business deadlines while still advocating for the best customer experience. The ideal candidate thrives in a hands-off environment where you proactively problem-solve and propose solutions.
Content Development
- Develop content strategy aligned with short-term and long-term marketing targets. Collaborate with the marketing, e-commerce manager and design teams to plan and develop digital content.
- Create, brief, and publish engaging content for blog/website.
- Brief digital marketing creatives to digital agency.
- Brief and manage creation of social media videos and content to relevant agency. Stay up to date with new trends and developments to generate ideas which will draw in audiences attention.
- Create persuasive copy for performance-based activities (landing pages, display ads, SEO) to increase conversion rates and ensure ROI.
- Develop content for multiple audiences in line with marketing strategy.
- Ensure all e-commerce product listings are up to date and listings are enriched.
- Product data management: ensure that all product data is correct including images, descriptions, detail and pricing.
- Manage the overall listing process to ensure products are created and live on the site in-time for launches and campaigns.
- Create collection links to feature products for launches and campaigns and execute site walks.
- Merchandising management: ensure that all products are merchandised into the correct collections and categories.
- Brief on-site merchandising changes to digital agency (landing pages, newsletters, links etc)
- Supporting on merchandising checks (site walks, customer reviews, newsletters, landing pages etc)
- Edit and proofread site content.
- Work closely with the E-Commerce Manager and Planning department to ensure stock is allocated and live on site to drive commercial growth.
- Develop and maintain relationships with external content partners and vendors to ensure quality content is produced and delivered on time.
- Manage content distribution to online channels and social media platforms to increase web traffic.
- Maintain files of all content, including campaign-based content.
- Stay up to date on competitor content and benchmarking.
- Ensure legal compliance in all content (e.g. copyright and data protection).
- Ensure all content adheres to brand guidelines, voice, and tone across all channels of responsibility.
- Collaborate with a range of stakeholders across product management, corporate brand, PR, and marketing teams to ensure content meets requirements and guidelines.
- Planning, briefing and execution of digital marketing campaigns, including ecommerce, SEO/SEM, newsletter, social media, and display advertising.
- Manage email marketing campaigns and create compelling email content to drive conversions.
- Manage social media accounts (FB, IG & TikTok) create engaging relevant content to increase brand awareness and drive traffic to the website.
- Maintaining the brand social media presence across all digital channels.
- Creation, conceptualization and presentation of social media strategy and integrated marketing campaigns - Set specific objectives and report on ROI.
- Monthly planning and creation of social media calendar.
- Identify social media influencers and drive partnerships for the brand.
- Management of influencer content briefs.
- Develop fresh creative ideas in line with social media content trends and generate new ideas to draw audiences attention.
- Community management - Communicate with followers, respond to queries in a timely manner and monitor customer reviews, manage discussions on discussion posts.
- Maintaining and growing the brands social media presence and audience across all digital channels.
- Work with content creators and influencers to create engaging user content.
- Design and implement social media strategy to align with business goals.
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
- Collaborate with other teams, like marketing, agencies, and customer service to ensure brand
- Ensure that all E-Commerce operational activities are consistently executed according to Standard Operating Procedures
- Work closely with the customer service team to ensure orders are fulfilled and delivered on-time.
- Monitor returns with the customer service team and assist to reduce the return %.
- Assist customer care with customer product re-selection options.
- Work closely with the merchandise planner and logistics to minimise cancelled orders.
- Managing customer queries and escalating when necessary
- Monitoring and evaluation of users' behaviour to derive suggestions for improvements.
- Monitor and analyse website analytics to identify areas for improvement and optimize content accordingly.
- Meet all global reporting requirements (KPI, Data, and Performance) when needed.
- Reporting with weekly/bi-weekly updates on best performing or underperforming creative with solution-based approach.
- Monthly reporting and presentation of social media reports.
- Customer Service.
- Merchandising
- Planning
- Finance
- Global Marketing Team.
- Internal marketing team.
- Bachelor's degree required, with preference for business administration, communications, content, or marketing.
- 4 years of experience in the field. Familiarity with social media and marketing principles.
- Experience in consumer buying behaviours.
- Experience development video content and copywriting for digital content.
- Experience with content management tools preferred.
- Strong creative writing skills.
- Knowledge of the content management process ability to schedule posts and to track performance of social media platforms.
- Comprehensive understanding of fashion and retail.
- Knowledge of SEO and web traffic metrics.
- Good organisational and time-management skills
- Experience with blogging to achieve business goals.
- Excellent writing and communication skills.
- Track record of project management that involves cross-functional partnership.
- Competency with Omniture reporting, tags, and links.
- Experience creating ad-hoc reports within PowerPoint and Excel.
- Hands-on experience with MS Office, Shopify, or other blogging platform.
- Valid driver's license and own car essential
- Strong attention to detail.
- You get to work for a rapidly expanding distributor with aspirational brands
- Gym & Showers
- Personal Trainer
- Pension Fund
- Medical aid with Gap cover
- Staff Allocation (R10 000 Retail Value per annum).
- Staff discount (50% off for you and your family across all the brands within the group)
- Healthy Lunch subsidy
- Company performance incentive scheme
- Long-service incentives
- Holistic Employee Wellness programme
- The group prides itself in its effort to drive continuous employee engagement activities to enable a connected culture.
