Position: Social Media Content & Marketing Manager
Working Hours: Monday to Friday, TBD
Salary Range: 2500-4000 USD
About The Job
We are seeking a highly motivated Social Media Content & Marketing Manager to join our team and take charge of our brands social media presence. The ideal candidate will be an expert in creating and managing organic content, driving engagement, running paid advertising campaigns, and delivering data-driven insights. You will also handle customer interactions across social media platforms, ensuring consistent brand voice and style, with a deep understanding of audience preferences and American culture, including humor and sarcasm.
Duties And Responsibilities
- Organic Content Creation & Management: Develop and publish consistent, engaging content across Facebook, Instagram, and LinkedIn, ensuring alignment with brand voice and strategy.
- Paid Advertising Campaigns: Create, optimize, and track paid Facebook campaigns aimed at driving conversions and growing audience engagement.
- Graphic Design: Design visually compelling content using Canva and Photoshop, including promotional assets, social posts, and advertisements.
- Community Engagement: Actively interact with followers, manage inquiries, and foster relationships with our social media community.
- Performance Analysis & Reporting: Track, analyze, and report key social media KPIs (clicks, impressions, conversions) using tools like Facebook Insights and Instagram Analytics, while providing actionable insights for strategy optimization.
- Competitor & Trend Research: Stay updated on trends, competitors, and audience behavior to continually refine and innovate social media strategies.
- Collaboration: Work closely with cross-functional teams to ensure cohesive messaging and content alignment with broader marketing goals.
- Copywriting: Craft compelling copy for social posts, ads, and campaigns that resonate with target audiences, using a tone that reflects American humor and sarcasm when appropriate.
- 5+ years of social media management experience (with an emphasis on Facebook, Instagram, and LinkedIn).
- Facebook Ads Manager: Proven experience in creating, optimizing, and tracking paid campaigns.
- Community Engagement: Demonstrated experience managing large-scale social media interactions and fostering engagement.
- Data-Driven Approach: Strong understanding of audience targeting, retargeting, segmentation, and reporting on social media performance metrics.
- Design Tools: Proficient in Canva and Photoshop for creating on-brand visuals.
- Microsoft Office 365: Comfortable with tools such as Excel, Word, and PowerPoint for reporting and presentations.
- English Proficiency: Fluent English speaker with an understanding of American cultural nuances (e.g., sarcasm, humor).
- Experience with TikTok, YouTube, and video editing tools.
- Familiarity with additional reporting tools and methods to extract deeper insights.
- Creativity & Communication: Ability to craft engaging content and effectively communicate brand messages.
- Time Management: Ability to juggle multiple campaigns and meet deadlines.
- Research & Analysis: Capable of identifying trends and translating them into actionable strategies.
- Organizational Skills: Able to manage multiple social media platforms and campaigns simultaneously.
Bachelors degree in Mass Communications, PR, Marketing, or a related field is preferred.
Note: Please submit your updated resume in ENGLISH, otherwise, your application may not be processed. We prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.
