Social Paid Media Manager

Our client brings the thrill of sports to life, offering fans the chance to raise the stakes by betting on their favorite teams and players. From football to tennis, rugby to cricket, they cover every major league and tournament worldwide. Their user-friendly online and mobile platforms make it easy for customers to place bets, offering a variety of options, including Single, Multi Bets, and Live In-Play betting. With a commitment to providing diverse choices and great odds, they aim to make sports betting accessible and exciting for everyone.

The Social Paid Media Manager in Johannesburg will be responsible for planning, executing, and optimizing paid social media campaigns across various platforms. This role requires a deep understanding of the iGaming industry, audience targeting, and performance analytics. The ideal candidate will have a proven track record of delivering successful paid media strategies that drive engagement, acquisition, and retention.

Your key job responsibilities as the Social Paid Media Manager in Johannesburg will include:

• Develop, implement, and manage paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Identify and target key demographics and psychographics within the iGaming community.
• Craft compelling ad copy and visuals that resonate with the target audience.
• Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI.
• Conduct A/B testing to optimize ad creatives and landing pages.
• Prepare detailed reports on campaign performance and insights.
• Allocate and manage budgets for paid social campaigns.
• Optimize spending to maximize returns and meet acquisition targets.
• Work closely with the content, design, and SEO teams to ensure cohesive and integrated marketing efforts.
• Stay up-to-date with the latest trends and best practices in social media and the iGaming industry.
• Ensure all paid media campaigns comply with industry regulations and advertising standards.

Requirements

Requirements for this Social Paid Media Manager job in Johannesburg:

• Bachelors degree in Marketing, Advertising, Communications, or a related field.
• 3+ years of experience in managing paid social media campaigns, preferably in the iGaming or a similar industry.
• Proficiency in social media advertising platforms and tools (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Understanding of regulatory environments related to the iGaming industry is a plus.

If you meet the above requirements for this Social Paid Media Manager job in Johannesburg, we would like to hear from you! Please send your CV through today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.