Posted on: 05 December 2023
ID 894633

Head of Marketing - @home

@home is a well-established homeware and furniture brand offering its guests a full range of premium, quality homeware and furniture.

@home is looking for individuals who believe in the art of possibility, and delivering a true omni-channel experience.

Do you love making people feel at home? Are you driven by exceeding business and guest experience?

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. Were a purpose-led business, and on this team, youll share the pride of making an impact across a whole industry.
Were the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?

Key Responsibilities:
  • Full ownership and accountability for @homes Communication and Marketing Strategy
  • Develop and execute a marketing strategy aligned to the Business strategy and imperatives supported by data and analytics
  • Collaborate effectively with other members of the @home management team, to effectively execute and support the Business Strategy
  • Ensure successful execution of marketing strategy in store and online in collaboration with other stakeholders
  • Drive the Omni-channel vision within @home giving customers consistent engagement/experience across all channels
  • Lead and manage all marketing content for in-store and online for optimal excellence in customer experience
  • Develop key strategic partnerships/collaborations aligned to the @home Customer profile
  • Provide Market Intelligence
  • Develop and ensure execution of content across all social/digital platforms
  • Develop and manage a comprehensive Product Communications strategy
  • Champion improvement of internal communication, particularly to stores
  • Campaign Management & Measurement
  • Reputation Management
  • Build strong relationships with key stakeholders
  • Drive and develop the performance of the team to achieve objectives and effectively manage performance issues or concerns
  • Contribute to the delivery of an enhanced Strategic Marketing competence within TFG
  • Drive digital transformation within marketing
  • Demonstrate the success and power of a diverse and inclusive team
Qualifications and Experience:
  • Minimum 8 years working experience at a senior management level, incl. Marketing and Digital Strategy, Team management, Stakeholder, Supplier management and Store Operations
Skills:
  • Ability to drive change, persuade and influence both internal and external stakeholders (without direct authority)
  • Management of budgets
  • Demonstrate a high level of maturity, emotional intelligence and insight into diverse teams
  • Ability to work comfortably at both a strategic and operational levels
  • Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
  • High levels of Agility to flex and adapt to changing business requirements
  • Ability to understand and interpret data, recognise trends and patterns
  • Ability to filter information and extract what is important
  • Ability to observe and interpret human/Customer behaviour
  • Ability to share knowledge and develop other as well as being humble and curious to learn from others
Behaviours:
  • Readily takes on new challenges and opportunities with a sense of urgency and eagerness
  • Forms, develops and leads a group of individuals toward the achievement of a common team objective
  • Effectively works with others to achieve shared goals
  • Creates an environment that fosters and nurtures a culture of creativity which drives success
  • Understands, anticipates, and meets the needs and expectations of customers
  • Consistently makes timely, well-rounded and informed decisions
  • Inspires, motivates and empowers individuals to go above and beyond for the benefit of the team and the organisation
  • Sets ambitious goals and takes focused action to achieve desired outcomes to deliver measurable results
  • Communicates a clear and inspiring purpose and vision that engages people
  • Takes accountability and ensures others are held to account on agreed upon performance targets
  • Inspires trust and gains the confidence of others by displaying honesty and integrity
  • Interprets and simplifies complex and contradictory information when resolving organisational problems
  • Assesses and improves the efficiency, effectiveness, and quality of various work processes
  • Effectively adjusts their behaviour, approach, and decision-making based on the situation
  • Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
Occupation:
Retail, store jobs


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