Job Location : Western Cape, Cape TownDeadline : April 05, 2025Quick Recommended Links
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- To drive advocacy for specific brand portfolios, with wider portfolio support across the brands. The successful candidate will be a passionate ambassador for our liquor portfolio, engaging with customers, influencers, and industry professionals to drive brand loyalty and grow our brand presence in the market.
Brand Advocacy
- Represent RGBCs liquor portfolio by passionately promoting and advocating for our range of spirits.
- Serve as a brand ambassador, ensuring brand consistency across all interactions and events.
- Establish and maintain strong relationships with bars, restaurants, retail partners, and influencers to amplify brand recognition.
- Educating staff, both internally and externally.
- Educate bartenders, hospitality staff, and consumers about the companys liquor portfolio, including flavour profiles, history, and production methods.
- Lead tastings, workshops, and cocktail-making sessions, to increase product knowledge and brand awareness.
- Develop educational material to assist in training and brand promotion.
- Upskill all outlets on the key Brand Basic Cocktails.
- Design and craft unique, innovative cocktails and menus that highlight the RGBCs liquor portfolio.
- Continuously experiment with new recipes and presentations to keep offerings fresh and exciting.
- Ensure cocktails align with brand standards and highlight the unique characteristics of each product.
- Represent our brands at industry events, trade shows, festivals, and consumer-facing activations.
- Collaborate with the marketing team to plan and execute high-profile events that engage target audiences and boost brand visibility.
- Work closely with sales teams to provide support at key events and promotions, driving awareness and sales.
- Drive social media presence and activities.
- Contribute to the creation of engaging content (social media, blogs, videos, etc.) to showcase mixology expertise and brand values.
- Share cocktail recipes, behind-the-scenes moments, and brand stories across digital channels.
- Gather customer feedback and insights about the portfolio, providing actionable information to the brand team for product improvement.
- Stay current with industry trends, competitor products, and emerging cocktail culture to ensure the brand remains at the forefront of innovation.
- Feedback on opportunities and competitor activity.
- Share consumer feedback with internal teams to help shape the development of future products and marketing strategies.
- Compiling monthly reports on all activities
- Maintain and establish new relations.
- Aid in increase of sales and distribution.
- Proven experience as a mixologist in a high-volume or prestigious hospitality setting.
- Strong knowledge of spirits, cocktails, and trends in the beverage industry.
- Ability to engage with a variety of audiences, including consumers, industry professionals, and influencers.
- Excellent communication and interpersonal skills.
- Passion for creativity and innovation in mixology and the liquor industry.
- Strong organizational and time-management skills with the ability to manage multiple tasks and events.
- Ability to work evenings and weekends as required for events and activations.
- Prior experience working as a brand ambassador or in a brand advocacy role.
- Familiarity with digital marketing strategies and content creation.
- Experience working with luxury or premium liquor brands.
- Strong network within the bar and hospitality industry.
- Hospitality / Hotel / Restaurant jobs
