JOB PURPOSE
- To lead the sales and marketing activities for the Cardiometabolic Therapeutic Area (CM TA). Implementation of marketing strategies, goals and operational plans to maximize products sales performance for the Novartis range of products in the CM TA.
- The delivery of TA objectives through effective leadership and management of country sales teams and effective working relationships with relevant internal functions.
- In collaboration with the brand management team to implement IPS operational plan and integrated marketing strategy through the gathering and analysis of key insight, taking into account competitor gap analysis, market predictions, financial plans. Contribute bottom-up to the IPS formation.
- Ensure best in class training of the Field Force in the Therapeutic Area and in-field coaching.
- To determine in conjunction with the relevant stakeholders the appropriate portfolio mix/focus based on optimal resource allocation, internal capability, market fit, competitive dynamics and corporate expectations.
- To manage through the marketing/product management team the annual operating planning process. To ensure the team identify critical success factors and develop well through marketing programmes core to addressing CSFs and implementing approved product strategies within agreed budgets. To ensure plans/strategies accommodate the changes taking place in the market and respond to customer needs.
- To be fully conversant with the customer/market-place, key dynamics and policies in addition to an up-to-date knowledge of key competitors and their likely strategies.
- Reporting of adverse events proclaimed by physicians, pharmacists, patients and all other parties to Drug Safety & Epidemiology Department in time and in compliance to relevant Novartis SOP.
- To manage through the marketing/product management team the annual operating planning process. To ensure the team identify critical success factors and develop well through marketing programmes core to addressing CSFs and implementing approved product strategies within agreed budgets. To ensure plans/strategies accommodate the changes taking place in the market and respond to customer needs.
- Support and develop the overall performance of the promoted & non-promoted product portfolio by utilizing different trade channels, i.e., wholesalers, hospitals, pharmacies, etc.
- Create innovative channel management projects. Integrate community-based approach into that thinking.
- Ensure proper level of products in the market in collaboration with Supply Chain so that the products are served to patients within the boundaries of the country on time.
- Support and assist with appropriate preparation, deployment and performance tracking of launch brands in countries, in collaboration with the corresponding function, in the Operations and Medical teams.
- Advise TA Head and Brand teams on launch sequencing, cross-country and cross franchise resource allocation across countries and help to identify business opportunities and mitigate risks.
- Supports key marketing process implementation e.g., Go-to-Market, launch planning and preparation, contribution to above-country events.
- Execute new launch success by driving early access programs and targeted segmentation throughout the different channels.
- Provide support to countries ensuring that the local teams understand and use the marketing best in class processes and tools.
- Develop strong and productive relationships with the relevant Country KOLs in the countries.
- The delivery of TA objectives through effective leadership and management of country sales teams and effective working relationships with relevant internal functions.
- In collaboration with the brand team to implement IPS operational plan and integrated marketing strategy through the gathering and analysis of key insight, taking into account competitor gap analysis, market predictions, financial plans. Contribute bottom-up to the IPS formation.
- Ensure best in class training of the Field Force in the therapeutic area and in-field coaching.
- To determine in conjunction with the relevant stakeholders the appropriate portfolio mix/focus based on optimal resource allocation, internal capability, market fit, competitive dynamics and corporate expectations.
- To manage through the marketing/product management team the annual operating planning process. To ensure the team identify critical success factors and develop well through marketing programmes core to addressing CSFs and implementing approved product strategies within agreed budgets. To ensure plans/strategies accommodate the changes taking place in the market and respond to customer needs.
- To be fully conversant with the customer/market-place, key dynamics and policies in addition to an up-to-date knowledge of key competitors and their likely strategies.
- Achieve Top & Bottom-Line Objectives for the TA in country.
- Achieve Market Share and Market Share Growth for the TA in country.
- Achieve KOL and Awareness Targets.
- Achieve Talent Pipeline Objectives (attract, select, retain, and export).
- Provide timely Sales budgets and forecasts.
- Role model the Novartis code of conduct and adherence to compliance.
- Execution and delivery of patient integrated plans and objectives.
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Minimum Requirements
IDEAL BACKGROUND
Academic Qualification:
- University degree in science and or degree in business marketing or clinical research.
- MBA is preferred.
- Over 5 years sales and marketing experience within the pharmaceutical industry, including 3 years in management position.
- Strong leadership skills to direct a team of sales and marketing staff.
- Well-developed planning and resource allocation skills.
- Strong communication and negotiation skills.
- Sensitive to the pharmaceutical market and strong analytical skills.
- Experience in Southern African countries outside of the South Africa market required.
- Cardiometabolic business experience is a plus.
- Articulate with excellent verbal and written. communication skills.
- Good interpersonal and negotiations skills and ability to influence.
- Ability to think creatively, highly driven and self-motivated.
- Demonstrated ability for management capacity, organized with high standards of accuracy, precision, integrity and customer focus.
- Ability to work under pressure and interact professionally, positively and constructively with peers, colleagues and Leadership Team (LT).
- Flexibility and adaptability to take on added responsibility if required and role model unbossed approach to work.
- English and any other additional business language required.
CORPORATE
Business Unit
Global Health & Sustainability
Country
South Africa
Work Location
Gauteng
Company/Legal Entity
Novartis SA (Pty) Ltd.
Functional Area
Commercial & General Management
Job Type
Full Time
Employment Type
Regular
Shift Work
No
Early Talent
No
