Thought Leadership Specialist

Line of Service
Internal Firm Services

Industry/Sector
Not Applicable

Specialism
IFS - Clients & Markets

Management Level
Senior Associate

Job Description & Summary
A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. Youll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwCs brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Brand Management team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, youll be involved with driving marketing programmes, branding events, corporate leadership seminars, public relations and business marketing forums.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Use feedback and reflection to develop self awareness, personal strengths and address development areas.
• Delegate to others to provide stretch opportunities, coaching them to deliver results.
• Demonstrate critical thinking and the ability to bring order to unstructured problems.
• Use a broad range of tools and techniques to extract insights from current industry or sector trends.
• Review your work and that of others for quality, accuracy and relevance.
• Know how and when to use tools available for a given situation and can explain the reasons for this choice.
• Seek and embrace opportunities which give exposure to different situations, environments and perspectives.
• Use straightforward communication, in a structured way, when influencing and connecting with others.
• Able to read situations and modify behavior to build quality relationships.
• Uphold the firm's code of ethics and business conduct.

Purpose of Job

The Thought Leadership Specialist will oversee PwC thought leadership, contributing to concept design and the portfolio of thought leadership activity across engagements/events and within the context of an integrated communications plan. The Thought Leadership Specialist will contribute to the overall strategy and implement specific activities as needed, including project management, production (writing) of Thought Leadership and fact checking, writing of video scripts related to the thought leadership, proofreading (assisted by the Copyediting/Language Services Consultant role) and consulting on tone, quality, voice and content.



This role supports the PwC Africa territory of firms and CMD teams at those firms. As the largest firm in the PwC Africa territory, this role also directly supports PwC South Africa and the PwC South Africa CMD team.

Role description

Responsibilities

• Project manage and coordinate the production of PwC thought leadership for external publication, including:


• Reports on industry sectors, thematic market trends and other topical subjects.
• Survey analysis reports, providing insight on survey research.
• Executive summaries and short white paper analyses.
• Develop a project plan which includes all the relevant stakeholders across PwC.


• Develop detailed knowledge of the target audience for each project and ensure an appropriate tone of voice.


• Work closely with Africa CMD strategic marketers, Library/research team, Digital Presence team and Integrated Content team to:


• help guide the thought leadership content development process and clarify expectations, timelines and delivery objectives within the CMD team and with CMDs clients.


• Help amplify thought leadership through digital marketing channels, events, and to publicise it in the media and with alumni, and to reference it appropriately in proposals.


• MaintaIn an editorial calendar for thought leadership.


• Produce a detailed report of the upcoming thought leaderships, to be presented at the monthly editorial board meeting.


• Promote and coordinate connectivity across the PwC Africa network with other thought leadership practitioners via newsletters, Webexes, publication notices, and other communications.

Key competencies and attributes

Knowledge, skills and abilities

• Excellent communication skills, both written and verbal, to produce high quality:


• Thought leadership publications and flagship studies: working closely with the Strategic Marketing team to design, conceptualise and execute thought leadership that supports marketing objectives including:


• Thought leadership used in customer journeys that support go-to-market priorities.


• Ability to convene communications resourcesSMEs, writers, editorsto develop thought leadership.


• Advise teams on the survey development process and other research methodologies for thought leadership


• Analysis of competitor messages and positioning, to understand their approach to market through thought leadership


• Ability to present complex issues in an accessible and engaging way to different audiences.


• Strong interpersonal skills; ability to work in different teams and quickly understand complex areas of work within the organisation.


• Sound judgement and discretion in handling issues, especially those that might be sensitive, including the ability to identify and manage potential communications risks.


• Attention to detail.


• Ability to manage diverse activities, meet deadlines, and adapt to changing situations and priorities.


• A good understanding of how Brand & Creative and Digital Presence functions can help to amplify thought leadership communications, and the importance of the client experience in crafting thought leadership, and good ability to work in a team to achieve these objectives.

Qualification and experience

Requirements

• 4-6+ years experience of communications experience required.


• Bachelors degree in communications or an equivalent field required.

Required Skills

Optional Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements
Up to 20%

Available for Work Visa Sponsorship?
No

Government Clearance Required?
Yes

Job Posting End Date
January 31, 2024