Trade Marketing Manager

Trade Marketing Manager: Africa Distributor Markets

Consumer Beauty

Location: Cape Town

About Coty

Coty is a global leader in beauty. Were World #1 in Fragrance and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. The Coty Africa team is bringing our business of BEAUTY, to life in Africa localized and sustainable.

Job Requirements

As the Trade Marketing Manager you will be responsible for translating marketing plans into actionable distributor plans, leading the alignment of the category, brand & market strategies.

Portfolio overview:

• Categories: Mass Fragrance, Mass colour & nails, personal & body care, skincare
• Brands: Rimmel, Sally Hansen, adidas & various mass fragrance brands

Your main areas of responsibility will include the following:

• C2 ownership at brand level
• NR co-ownership
• Consumer & category analysis, insight and reporting
• Competitive tracking and analysis
• Ranging - productive and efficient stock mix, best adapted to local market needs
• Product Lifecycle Management global and local discontinuations for full Africa
• In market pricing strategies including benchmark brand tracking, promotional tracking and local in-country price tracking
• Co-ownership of price list updates
• Regional Plannograms
• Regional Merchandising strategies
• Assist distributor partners in developing market specific brand strategies based on global strategies
• Identify and execute market specific NR driving projects
• Develop distribution and channel strategies in focus markets
• Develop pure player potential in Africa
• Regular feedback to global teams on best in class executions, and market education
• Marketing feedback reports from focus countries
• Effectively communicate marketing activities across multiple functions
• Managing a marketing budget
• Building relationships strong relationships with global brand teams, distributor partners and key retailers

Job Profile

Education:

• Qualified to bachelor's degree level, BCom marketing or equivalent

Required experience:

• Minimum 5 years equivalent experience in the retail industry
• Proven success in trade marketing roles
• Experience managing and allocating budgets
• Experience with and an understanding of market research
• Trade Marketing experience in consumer beauty

Technical Skills and Competencies:

• Strong business and financial acumen and able to influence P&L to reach financial KPIs
• Analytical skills and attention to detail
• Strategic thinking, creativity, and innovative ideas for campaigns
• Project, time and change management skills with diverse audiences and environments
• Strong planning and organisational skills and can work with ambiguity
• Manages stress and can work on multiple complex projects simultaneously
• Strong market research skills, understands and can forecast trends
• Able to lead self and others, with strong interpersonal skills, EQ, coaching and teamwork abilities
• Customer centric approach and the ability to respond to consumer and customer needs
• Ability to work independently and employs sound judgement in decision making
• Full proficiency in English language. Confident in both written and spoken communication with the ability to present and influence at all levels. Proficiency in French and/or Arabic an advantage
• Proficiency in MS Office (intermediate to advanced)

Travel

• 10% of role

Impact and autonomy

Level of autonomy: Defines recommendations and proposes optimization solutions in a less structured environment.

Impact: Subject to broad practices and procedures covered by global guidelines, achievement of a circumscribed operational activity, and to managerial direction. Freedom in the use of the means to achieve 3-6 months projects

Benefits

Competitive guaranteed TCTC package

Company performance bonus based on global company performance. (variable pay, not guaranteed)

Learning and growth opportunities on-the-job with access to Coty Academy

Omni-working policy for 50/50 between home and office

Inclusive, dynamic start up culture

23 days leave per annum

Employee Wellbeing Programme

Product allocation

Company pension contribution

Company medical aid scheme, means no pre-screenings for membership

Preferential rates for Gap Cover

Study leave for related studies as per Study Policy

Opportunities to apply for global roles after a reasonable tenure with Coty Africa

Seniority Level Professional

Industry Consumer Beauty

Employment Type Full-time

Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

Privacy:

Note that Coty takes the processing of your personal information seriously and in accordance with the South African Protection of Personal Information Act, 2013, as amended from time to time (POPI). All information, statements, data, and content (such as CVs/photographs /videos) which you submit to Coty are likely to reveal your gender, ethnic origin, nationality, age, and/or other personal information about you.

By submitting your application, you give consent and authorise Coty to undertake collection, processing, and further processing of your Personal Information for the purposes of potentially securing employment.

As an applicant you agree to make available to Coty all necessary personal information required for the purpose of potentially securing employment.