The primary function of this role is to drive e-commerce revenue, while maintaining profitability. Build brand equity across all digital channels and drive digital transformation across the menswear division. Were looking for a dynamic commercially savvy online trading manager to drive & grow the various e-commerce shopfronts across Markham, Relay Jeans, Union DNM, Fabiani & G-star.
This is a trading-focused role which works across departments to deliver on the business growth strategy ensuring online exceeds it KPIs, revenue and GP targets.
The Online Trading manager will also help build brand equity across all digital channels and drive digital transformation across menswear.
By deploying the full suite of ecommerce disciplines and digital trading tools, as well as providing insightful analytics based on available data, the incumbent will coordinate all traffic and sales driver campaigns, and interface with the overarching brand marketing and planning strategies. They must also be able to stay in control of the operational elements of the store by working closely with the teams in the central Bash.com handling logistics, customer care, technology, stock and legal.
Responsibilities:
- Deliver annual targets across brands for E-commerce.
- Promoting two-way communication between the brand and Bash Relationship Manager.
- Align the e-commerce high-level strategy to Menswear stack and group strategic objectives.
- Implement an operating plan with RACI to report back quarterly.
- Aligning the various brand shopfronts with their brand marketing strategies (digital).
- Drive Online availability above 90%.
- Provide leadership and targets for the following:
- Site maintenance product.
- Site marketing loading of site skins, promos, site content (static pages).
- Customer journey UX, CX.
- Working closely with the following teams:
- Planners for allocations, volume planning, promotions and revenue generation.
- Marketing teams for site aesthetics, content, campaigns and brand equity.
- Internal design team for all our briefs.
- Bash design team for any additional campaigns.
- Operations teams to assist us with OneStock & Click and Collect.
- Bash Studio to get product shot.
- Labs teams requirements in terms of data requirements.
- Customer services| call centre teams for customer coms and issues.
- Bash Fulfilment team for OTD from stock management and regional fulfilment of full price & aged stock perspective.
- Paid media inconjuction with the Bash.com team.
- Managing multiple cost centres and budgets alongside finance for projections, budget management loading of invoices.
- Providing leadership to the E-commerce team across the full menswear stack by driving high performance and supporting the teams personal and professional development through targeted KPIs.
- Aligning e-commerce to the VAS team for potential TFG campaigns. E.G. New Accounts Drive, TFG Money, Rewards ETC.
- Working with other brands/divisions to identify cross selling opportunities. E.G. HI or Foschini Beauty.
- Monthly management & REXCO reporting for all brands.
- Work with the Bash team for possible product extensions to increase customer offering.
Requirements:
- Relevant degree or diploma
- 5 years proven track record in a high performing e-commerce environment
- Experience in marketing, planning, merchandising, operations logistics
- Strong commercial acumen trader approach to e-commerce
- Be a strong coach mentor, driving a high-performance culture
- Ability to plan, launch & track campaigns across web, social, SMS email
- Be able to plan your time effectively efficiently work well under pressure across multiple brands and their leadership teams.
- Strong verbal written communication skills
- Ability to analyse report back effectively
- Proficient in e-commerce monitoring & tracking platforms to allow for effective planning implementation
- Strong budget management skills
- Attention to detail
- Working knowledge of dealing with managing a digital marketing agency
- Keep abreast of competitor activity, market trends, best practice
- Be customer-centric and proactive
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
