Marketing Specialist: Digital Web Editor

Job Type

6 Month Contract

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Self: Technical

Job Purpose

Nedbank is seeking a Web Editor who will be responsible for web content creation and SEO optimisation for diverse portfolios across the Nedbank Group of digital properties. The scope of this job includes SEO optimisation across online group sites, microsites, apps, etc., web copy production and various CMS updates. The Web Editor will help maintain and optimise a large organisation-wide editorial schedule that feeds into the content production team. S/he will be able to translate various content requirements into a consolidated continuously updated web content plan that feeds into the organisations business value drivers, goals and that effectively aids the Group Web Content Manager in allocating the adequate resources into completing content goals. The Web Editor will have strong SEO optimisation, analytics and reporting experience, working on prominent brands and can display this in a portfolio of stories they have told.

The individual will have experience in writing for and maintaining blogs, thoughtleadership pieces, constantly seeking new, relevant and engaging content for online audiences. S/he will be able to brief other production staff on web requirements as well as keep track of SEO rankings and performance.S/he will have a deep understanding of Content Management Systems and how to transfer, upload and share files. The Web Editor is able to contribute to the User Experience of the Customer Journey by producing compelling copy that tells great stories as well as generating innovative ideas that move the organisation forward.

Job Responsibilities

SEO optimised copy creation across all online platforms including web and app
Intensive SEO optimisation and reporting on web properties
Regular maintenance of an editorial web schedule
Editor of Blog
Research and ideate on engaging content
Briefing suppliers and internal creative staff
Regular audit and maintenance of all copy across all Nedbank Platforms
Boosting the performance of online content on owned platforms
Liaison with various businesses across the organisation regarding content production requirements
Maintaining web content, images, files etc. through our CMS Platform
Delivering content against the Always On Cotent Calendar Enterprise-wide
Constant improvement and optimisation of content creation processes and workflows for the organisation
Analytics and reporting of content performance on our online platforms
Being proactive: constantly recommending website performance improvements and innovations
Stay abreast of latest content production trends
Provide input into the UX of the organisations online properties

Essential Qualifications - NQF Level

Matric / Grade 12 / National Senior Certificate

Preferred Qualification

Diploma / Degree in Communications / Journalism or related

Professional Attributes

Meticulous with attention to detail
A passion for writing
Creative problem-solving abilities
Experience in writing on various digital platforms including app, campaign pages, microsites, blogs, throughleadership articles
Knowledge of the current digital arena
Understanding of digital marketing principles

Type of Exposure

Working with a group to identify alternative solutions to a problem.
Managing conflict situations
Sharing information in different ways to increase stakeholders understanding
Comparing two or more sets of information
Business writing and proof reading
Building and maintaining effective relationships with internal and external stakeholders
Managing customer expectations
Interacting with diverse people
Working in a fast-paced environment
Working in a team

Minimum Experience Level